PLAYBOY RACING SWITCHES TO BMW IN THE GRAND-AM KONI CHALLENGE SERIES

Team extends contract with TASER, adds Verve! Energy Drink as Co-Title Sponsor and Signs with Fall-Line Motorsports for Full Season of Competition in 2008

Daytona Beach, FL. (January 21, 2008)-TCR and Playboy Racing, today announced that it will be competing in the GS class of the Grand-Am Koni Challenge Series with BMW M3s.

The two-car team will carry a new, very unique livery merging the familiar all black Playboy paint scheme with Verve!'s exciting new branding. The BMW M3 entries were built and will be operated by Fall-Line Motorsports in Northbrook, IL.

TCR also announced that it has extended its contract with TASER International and has added Verve! Energy Drink to its world-class list of corporate partners. Additionally, Playboy Racing continues its partnership with Playboy Enterprises, Aprilia Motorcycles and the Palms Resort & Casino.

"Playboy Racing is looking forward to running competitively with the BMWs and Fall-Line in '08. We are thrilled to be working with such well-known and new, exciting brands, as well as with this very capable team" said TCR and Playboy Racing's CEO Tommy Constantine.

"As a new brand in the $5 billion energy drink market, it was very important for Verve! to stand out. Our product's great taste and healthy ingredients sets us apart from the competition, as does our sponsorship of the Playboy Racing Team", Said BK Boreyko, CEO of Vemma/Verve!

"TASER has enjoyed a successful partnership with Playboy Racing and we are looking forward to another year," said TASER Chairman and Founder Tom Smith. "TASER recently introduced the stylish leopard print, TASER C2 for the consumer market and our relationship with Playboy Racing underscores our commitment to providing fashionable protection with a bite and a purpose."

The #28 Playboy/Verve!/TASER/Fall-Line BMW will be driven by Mark Boden and Steve Jenkins. The #46 Playboy/Verve!/TASER/Fall-Line BMW will be driven by Mike Borkowski and Tommy Constantine.

This year's program will once again include exclusive event hospitality and entertainment venues with guest appearances by Playboy Playmates at each of the races and at Playboy-sponsored VIP "After Race" events, including a VIP event at the Playboy Mansion. There will also be a Palms-sponsored year-end bash at The Palms Resort & Casino in Las Vegas at the end of the racing season.

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About Playboy Enterprises, Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.

Playboy is the world's best-selling men's monthly magazine. More than 10 million American adults read Playboy every month, and the magazine's U.S. total paid circulation of 2.6 million is larger than that of Esquire, GQ and Men's Journal combined.

Capitalizing on Playboy's global recognition and reputation, the Company began expanding its publishing franchise overseas more than 30 years ago. Today, locally produced editions of Playboy are published in 24 countries: Argentina, Brazil, Bulgaria, Croatia, Czech Republic, Estonia, France, Georgia, Germany, Greece, Hungary, Indonesia, Japan, Mexico, Netherlands, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Ukraine, and Venezuela. An estimated 5 million adults read Playboy's international editions each month, bringing the magazine's global readership to almost 15 million.

The Playboy Entertainment Group consists of several units: Playboy TV, Playboy Home Entertainment, Playboy Radio, and Playboy Online and Wireless. The Entertainment Group creates approximately 1,500 hours of original programming annually in a range of genres that is used for the TV properties and online. The programming is used on Playboy TV networks both in the U.S. and abroad as well as in the creation of DVDs and home videos that are sold in 200 countries and territories. In the U.S., Playboy TV and the Company's Spice-branded portfolio of movie channels are available in more than 142 million cable and direct-to-home satellite household units. The Company also operates more than 27 Playboy and Spice networks in more than 70 countries throughout Europe, Latin America and Asia.

Playboy Online is a leading lifestyle and entertainment offering for men on the Internet. The Company operates: Playboy.com, offering a range of entertainment content and editorial; multiple subscription sites including: Playboy Cyber Club, a members-only subscription site comprised of premium Playboy content and exclusive features; Playboynet, a members-only subscription site featuring thematic, niche-based clubs; Playboy Video, a cutting-edge subscription video site featuring Playmate, Celebrity, and Calendar DVDs from Playboy's Home Video collection; PlayboyTV Jukebox, a broadband-based members-only subscription site featuring content from Playboy's TV networks; and SpiceNet, a network of sites featuring premium adult entertainment under the Spice brand. Playboy Online also operates the Playboy Catalog, PlayboyStore.com and ShoptheBunny.com which sell popular Playboy-branded products, as well as the social networking site PlayboyU.com, a non-nude free online community exclusively for college students.. In addition, the online network includes wagering and gaming sites that can be found at www.playboy.com/gaming. The Company has international ventures in several countries including Germany, France, the Netherlands and Brazil.

Playboy Wireless offers the fun and sexiness of the classic Playboy lifestyle through custom wireless content including Playboy-themed games, images, video clips, voice clips and ring tones. Playboy is now offering wireless entertainment services through licensees in 30 territories around the globe including Germany, the United Kingdom, Australia, France, Italy and Brazil.

Playboy Radio launched in 2002 as the first and only satellite radio station aimed exclusively at the adult market and has remained several steps ahead of the competition. As of 2006, Playboy Radio is available exclusively through the industry leader in satellite radio, SIRIUS Satellite Radio. Aimed at the same mature, sophisticated audience that Playboy magazine helped to define, Playboy Radio offers a sexy and unique national alternative to millions of listeners. Capitalizing on the Company's powerful brand name and its Rabbit Head logo, one of the most recognized trademarks in the world, Playboy is the only magazine to become a major international consumer brand. Playboy licenses its trademarks including the Playboy name, Rabbit Head design and other images, trademarks, and artwork owned by the Company for worldwide manufacture, sale, and distribution of products.

Playboy's branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with a product offering that includes men's and women's fashion apparel and accessories, underwear, legwear, outerwear and footwear, as well as home furnishings and lifestyle and entertainment products. Playboy's licensed products business as a whole now generates in excess of $800 million in global retail sales in more than 130 countries and territories. Celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg, and Lenny Kravitz.

In October 2006, Playboy opened a multi-faceted entertainment venue in conjunction with the Palms Casino Resort in Las Vegas. The property includes a Playboy Club casino, Hugh Hefner Sky Villa, nightclub and Playboy store. Playboy Mansion Macao, also a multi-faceted entertainment destination, pays homage to the legendary Playboy Mansion and is expected to open in late 2009. Learn more about Playboy at www.playboy.com.

About Verve!

Verve!, "the insanely healthy energy drink" is manufactured by the Vemma Nutrition Company based in Scottsdale, AZ. Vemma, a prominent wellness company, was established in 2004 and distributes its Vemma and Verve! branded products to over 40 countries worldwide through a hybrid network of independent members and select retail locations. For more information on Vemma or Verve!, visit: www.myverve.com/playboyracing.

About TASER

TASER International's products protect life, providing advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate dangerous, combative, or high-risk subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. TASER technology saves lives every day, and the use of TASER devices dramatically reduces injury rates for police officers and suspects.

Since its founding in September 1993, TASER International has remained committed to providing solutions to violent confrontation by developing products that enable people to protect themselves. We are committed to protect life by providing innovative, high quality products and services that exceed customer expectations every time. Every employee must be committed to continual improvement of our products, services and processes in order to maintain our position as the world leader in electronic control technology.

Our management and employees are committed to making the most effective, safest defense systems possible. As a measure of this commitment, most employees and all of senior management have taken voluntary exposures with our various TASER ECD devices. This includes Rick Smith, CEO; his brother Tom Smith, Chairman; Kathy Hanrahan, President; and CFO Dan Behrendt; as well as all Vice Presidents of TASER International.

TASER International's 100,000 sq-ft corporate headquarters and manufacturing facility is located in Scottsdale, Arizona. For further information visit www.taser.com, contact IR@TASER.com or call 800-978-2737 ext. 2011.

About Aprilia Motorcycles

Aprilia is Europe's second largest producer of motorcycles and scooters and the only non-Japanese manufacturer with a complete range of two-wheeled vehicles. Aprilia is an unconventional and ultra-modern company even in terms of its organization. Strategic planning, design, marketing and all know how are concentrated in Aprilia's historical home in Noale near Venice. Just a few kilometers away, still in the province of Venice, lies the Scorzè production plant that was expanded and partly restructured in 1997.

Scorzè's assembly lines increased from 8 to 11 in number, giving the plant its currents production capacity of 2,500 units a day (between motorcycles and scooters). From the time individual parts reach the assembly line right up to the moment each motorcycle undergoes final testing in a special computer controlled test cell, each phase of production is subjected to rigorous quality control. Aprilia's quality management system is certified to ISO 9001:2000 standard.

The company's Logistics Centre is also based in Noale. The Centre occupies an area of nearly 70,000 square metres (31,000 of which are indoors). The nearby town of Santa Maria di Sala is home to Customer Service, the organization that manages Aprilia's after sales service to dealers and customers, no mean task considering that there are about 2 million Aprilia motorcycles on the roads of the world today.

A new Aprilia motorcycle or scooter is sold somewhere in the world on average every 3 minutes, a success based on advanced technology and excellence and innovation in design. Aprilia's share of export markets has grown dramatically in recent years. In 1992 Aprilia earned 27 billion Liras from exports. Today that figure has risen to over 250 million Euros.

Aprilia's sales network boasts 192 official dealers and 1480 authorized sales outlets in Italy. Aprilia also owns 4 foreign subsidiaries, in Croatia, Greece, USA and Japan, and 4 selling agencies (UK, France, Spain, Germany). Aprilia machines are sold in another 24 countries worldwide via a network of exclusive importers who supply 1,800 dealers. Aprilia is not just market leader. In very little time the company has become a leading name on the world's racing circuits too, establishing itself as one of the most prestigious and successful marques around.

Since 1985, when Aprilia first entered the world speed championships, the company has won 34 world titles. Learn more about Aprilia at www.aprilia.com.

About Palms Resort & Casino

The Palms Casino Resort is heralded as one of Las Vegas' hippest resort destinations. Owned by the Maloof family, the 703-room property boasts a diverse mix of bars and restaurants and a 95,000-square-foot casino. Not only a place to see and be seen, the Palms houses some of the most unique luxury suites ever built in Las Vegas, offering a wide range of room types to fulfill every fantasy. One-of-a-kind, custom amenities set these extraordinary accommodations apart, from the Hardwood Suite - the only hotel room in the world with its own basketball court - to the Hugh Hefner Sky Villa - Vegas' very own Playboy Mansion high atop the Palms Fantasy Tower. World-class entertainment, legendary nightlife and Michelin star rated dining round out the property to create an all-encompassing, one-stop resort destination. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 10 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

About the Grand-Am Koni Challenge Series

The Grand American Road Racing Association was established in 1999. As the organization begins its ninth season of competition in 2008, Grand-Am is universally regarded as one of the world's most competitive road racing organizations.

Grand-Am is located in Daytona Beach, Fla. on the same corporate campus that is also home to NASCAR, International Speedway Corporation (ISC) and Daytona International Speedway, but operates as its own stand-alone corporation with a group of independent investors and its own board of advisors. Among the company's investors are several of the key people behind NASCAR's success, but Grand-Am offers an entirely different product that features extremely competitive sports car racing on historic road and street circuits and in major market speedways throughout North America.

The Grand-Am KONI Challenge Series is Grand-Am's showcase for the latest in international and American-made high performance sports cars, coupes and sedans straight from the dealer showroom floor. With major modifications permitted only in the area of safety, the KONI Challenge Series is home to the same cars seen on streets and highways around the world every day. The 2008 season will mark the eighth year that Grand-Am has owned and sanctioned the KONI Challenge Series, which was previously known as the Grand-Am Cup Series before KONI signed-on as the title sponsor of the series in late 2006.

The starting fields for KONI Challenge Series races typically feature more than 50 of today's hottest import and domestic production cars that usually race together while competing for both class honors and the overall victory. Series races--which will be 400 kilometers in length except for the three-hour season-opener at Daytona and twin six-hour events to close the season at Virginia International Raceway--are primarily run as the featured support events for the Rolex Sports Car Series presented by Crown Royal Special Reserve, although the KONI Challenge Series will again feature a few races of its own in 2008. At least two drivers must drive in each competing race car under green flag conditions, making at least one driver change mandatory.

Like the Rolex Series, the KONI Challenge Series is made up of two classes of race cars. The big-bore Grand Sport (GS) class features a rules package that allows exotic international machines like the Porsche 996 and 997, Nissan 350Z, BMW M3 and others to go head-to-head with American iron such as the Pontiac GTO and the Ford Mustang GT. The smaller Street Tuner (ST) class is Grand American's offering to the import and compact car crowd, with the Mazda RX-8, Chevrolet Cobalt SS, Dodge SRT4, Mini Cooper S, Acura RSX and TSX, a variety of BMWs and other models eligible. In 2007, the GS and ST classes will run separately from each other in every race with the exception of the Daytona opener and at Watkins Glen International in July. Learn more about Grand American at www.grandamerican.com.