Playboy Racing Partners with Michael Shank Racing

NEW YORK, N.Y. (May 31, 2006) -- Playboy Racing announced today that Playboy Enterprises and Palms Hotel will sponsor the No. 6 Lexus-powered Riley starting with the Sahlen's Six Hours of The Glen and through the remainder of the 2006 Rolex Sports Car Series Season.

The No. 6 car is the sixth Playboy Racing entry brought to the Grand American Road Racing Series by TCR and features the stunning trademark all Black paint scheme.

Mears Motor Coach, the Orlando-based transportation services company, will also continue to be an important partner for the Columbus based team.

"We are really pleased that everything finally came together and now we will be proudly carrying the Playboy and Palms Hotel colors along with Mears Motor Coach," said team owner Mike Shank. "The Rolex Series has become so competitive and having good corporate partners for the team is an important part of our ability to produce strong on-track results. Playboy Racing has clearly identified MSR and the Rolex series as a good place to market and grow their brand, and we are excited to be a part of it."

Tommy Constantine will share the driving duties in the Playboy Racing/Mears Motor Coach machine with Mike Borkowski and Paul Mears Jr. for the Watkins Glen round, marking the Daytona Prototype debut for Constantine, who also currently competes in the Grand-Am Cup Series with Mike Borkowski and has a long history of success in the open-wheel ranks.

"TCR, as the Agency of Record for Playboy Racing looked to partner the Playboy program with Michael Shank Racing from the beginning and we are thrilled that the opportunity to work with them has developed. We have chosen only very capable, competitive teams and MSR certainly falls into that category," said Constantine. "From the driver's perspective, Borkowski and I have both been fast in the cup series and I am looking forward to stepping up and driving with him and MSR in the Rolex Series on behalf of Playboy."

The Sahlen's Six Hours of The Glen will get underway on June 1st, with the race being carried live on Speed Channel starting at 2:30 PM ET on Saturday, June 3rd.

About Michael Shank Racing
Based in Columbus, Ohio, Michael Shank Racing (MSR) was formed in 1989 when Michael Shank first began driving racing cars professionally. Shank retired from the cockpit in 1997 to focus his efforts on running the team, which quickly found success in the Champ Car Toyota Atlantic Championship. With several race wins under his belt, Shank was named as Team Owner of the Year twice in four years. MSR joined the Rolex ranks in 2004. MSR has five Rolex Sports Car Series podium finishes.

About Mears Transportation Group
Based in Orlando, Florida, Mears Transportation Group started in 1939 with three taxicabs, and with founder Paul Mears' dedication to outstanding service, has grown to comprise a fleet of 540 taxi cabs, 180 motor coaches, 100 shuttle vans, 12 limousines, and 185 luxury sedans, as well as including resort concierge services. Airport, attraction, cruise, charter, and taxi transportation are the core services that Mears strives to provide to the entire Florida market.

About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates a network of web sites including Playboy.com, a leading men's lifestyle and entertainment site.

About The Palms Casino Resort
The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, offers guests a major destination get-away with a relaxing, affordable resort atmosphere. Owned by the Maloof family, the $265-million, 430-room property boasts a diverse mix of restaurants and bars and a 95,000-square-foot casino. This boutique resort also offers the Palms Spa and AMP salon, Brenden Theatres, a 14-theatre Cineplex and IMAX Theatre, Rain Las Vegas, ghostbar, Skin Pool Lounge, Hart and Huntington Tattoo Company and over 20,000 square-feet of meeting space. The resort is home to the Real World: Las Vegas and the Bravo Celebrity Poker Showdown. The Palms features the hottest specialty suites including the Playpens with a dancer pole, the Real World Suite as seen on MTV and NBA suites with extra-large furniture. E!, VH1, CSI and MTV feature the Palms on a regular basis and the Victoria's Secret Angels made the Palms a featured destination during their "Angels Across America" tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 10 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.